I haven’t found it, but I’m sure if it hasn’t already been done, someone will analyze this advertising campaign in terms of publicity vs. cost. They may well find that the additional publicity from the disruption of business in Boston was well worth the $500 to $600 thousand the company will pay Boston for damages.
Let’s hope this does not set-off a series of copycat advertisers. I can envision groups in conference rooms all along Madison Avenue trying to find a way to imitate the program in a way that leads no one to believe they are in danger. I prefer the way New York treated the campaign. Just grab the blinking thing and toss it.