Posted on August 18, 2011, Thursday
GREEN IDEAS: (From left) Panasonic Malaysia’s managing director Jeff Lee, Maruo, deputy director-general of Ministry of Education, Dr Khair Mohamad Yusof and Matsui showcase the PGELP programme – a Panasonic’s corporate citizenship activity slated for helping to raise the environmental awareness of the younger generation, at the same time promoting Panasonic’s eco brand image through communicating its eco-activities at the ‘eco ideas’ factory.
KUCHING: Panasonic Malaysia Sdn Bhd’s (Panasonic Malaysia) employees will take the role of teachers to students at school on environmental lessons, using specially-designed modules.
Undertaking the task of teaching 10,000 students by 2012, the group will bring these students to ‘eco ideas’ factory, which manufactures liquid-crystal display televisions (LCD TVs) in Shah Alam, Selangor.
Towards making the trip not only educational, but fun and interactive for the participants as well, the students will take part in contests and exhibitions where they stand a chance to win study trips to Paris.
To kick-start this challenge, Panasonic Malaysia launched the ‘Panasonic Global Eco Education Programme’ (PGELP), organised in collaboration with the Ministry of Education.
Concurrently, the group also introduced its first ‘eco ideas’ factory called Panasonic AVC Networks Malaysia.
“The world is now facing a great turning point in shifting toward a sustainable society. We have no choice but to be eco conscious if we want to leave future generations a world they can live in. Amid such trends, Panasonic has decided to accelerate its environmental sustainability management further,” remarked Panasonic Corporation Japan’s associate director Masaru Maruo.
“Panasonic has dedicated itself to being a green innovation company with a global perspective. We make the environment central to all of our business activities. Panasonic aims to be the ‘Number One Green Innovation Company’ in the electronics industry by the year 2018, when we celebrate the 100th anniversary of our company’s founding,” he continued.
In a first for Malaysia eco-education activities, Panasonic Malaysia would be collaborating with the Ministry of Education and Panasonic AVC Networks in the PGELP programme as a corporate citizenship activity, slated for helping to raise the environmental awareness of the younger generation; at the same time, promoting Panasonic’s eco brand image through communicating Panasonic eco-activities at the ‘eco ideas’ factory.
“Globally, PGELP was started in August 2010 by Panasonic Headquarters in Japan. It is aimed at elementary and middle school students around the world with a target of two million students by 2018. Today, a total of 212,000 students have taken part. In the Asia Pacific region, the programme was launched in 2010 in Singapore, Thailand, Indonesia, India, Vietnam and now in Malaysia,” said Maruo.
“The target is to engage 200,000 students in Asia Pacific by March 2013 and today 19,000 students have taken part,” he added.
Panasonic Malaysia’s ‘eco ideas’ factory was a model factory driven by Panasonic’s ‘eco ideas’ commitment.
“Panasonic AVC Networks ‘eco ideas’ factory will manufacture environmentally friendly LCD TVs. We will increase production efficiency by streamlining the core processes, recycling and installation of the latest manufacturing facilities,” said Panasonic AVC Networks’ managing director Kuniyuki Matsui.
“The Panasonic AVC Networks factory will continue to make a steady improvement to our environmental performance and promote environmental activities among employees and communities. So far, we have developed ‘eco ideas’ factories in Singapore, Thailand, Indonesia and now in Malaysia.
“By March 20123, Panasonic aims to establish one ‘eco ideas’ in each country where we have our manufacturing facilities,” he said.
Panasonic ‘eco ideas’ factory is set to promote factory greening and environment education events for local communities and kids.
“By collaborating with local communities such as governmental institutions and NGOs (non-governmental organisations), Panasonic’s aim is to establish a factory that interacts openly with the general public and conducts business in harmony with local communities,” added Matsui.
Article source: http://www.theborneopost.com/2011/08/18/eco-learning-programme-raises-awareness-among-students/