Do Pharmaceutical Companies Have an Effective Business Models?

Has the Pharmaceutical Blockbuster Model Gone Bust?
Bain & Company Press Release 12/8/2003

Rebuilding Big Pharma’s Business Model
In Vivo 11/1/2003
by James Gilbert, Preston Henske and Ashish Singh
The blockbuster business model that underpinned Big Pharma’s success is now irreparably broken. The industry needs a new approach.