Marketing and Selling Disruptive Products to Mainstream Customers
Now in it’s 3rd edition, Geoffrey Moore’s classic business book, Crossing the Chasm is one of the most quoted books in the history of technology product management. Moore was one of the first to identify the difference between the behaviors of people inventing technology, Innovators, those willing to experiment with early versions of new technology, Early Adopters, those in the majority who are less willing to be on the “bleeding edge” of technology adoption, the Early Majority and Late Majority groups, and those who join the parade as it’s about to end, Laggards. His description of the buying behaviors and the product needs necessary to meet the needs of each group has guided thousands of companies as they build products and solutions for new markets.
Moore’s third edition includes updated examples of successes and failures, ideas for success in the digital world, and other new ideas. This edition includes two appendices, one that provides insight into another of Moore’s books, Inside the Tornado. The second appendix adds information on research that expands the technology adoption models to include high-tech consumer markets.
Everyone working in or with companies providing technology products to market should have an understanding of Moore’s Technology Adoption Life Cycle and would be well served by reading this latest edition.
How has the Technology Adoption Life Cycle helped you bring your products to market? Let us know in the comments below.
Business Book Review
How a Few Companies Make it… and Why the rest Don’t
Verne Harnish’s book, Scaling Up, builds on the proven methods which small and medium size businesses grabbed from Harnish’s 2002 best selling book, Mastering the Rockefeller Habits, and used to build and maintain growth for over a decade now. Scaling Up is organized around these themes:
In each, Harnish draws on his decades of coaching high growth companies and the tools he’s developed during that time to identify the key things that need to get done, create momentum to get big things done, “move the boulders”, coordinate activities across the organization and get help to those areas that need it quickly and efficiently.
This book is a great read for all levels of management and a must read for everyone on the executive team of a company incorporating these concepts. Whether your company is struggling to define a new vision or looking for ideas to help drive flawless execution there are valuable lessons to be found in Scaling Up. I’ve heard some managers say the tools and techniques are too rigid. To that, I tell them to use what they like as is, modify other parts, and throw the rest out. There is something in hear for every company that is moving quickly and struggles to keep everyone aligned. The meeting ideas and quarterly theme concepts are great ways to attack those problems.
Two items that I’ve found very useful are getting everything down on “one-page”, well, one very big page; and creating a sustainable, repeatable pattern, or cadence for the company. No more quarter and annual plans that get stashed in the closet only to be pulled out for the next offsite inviting comments like, “Yes, now I remember what we had planned to do.” Which of Verne’s ideas do you find the most useful?
Is there more to the timing of Nook and Surface deep discounting than meets the eye. Leonhard at InfoWorld thinks the two companies may have something in the works.
Perhaps B&N is clearing out stock in preparation for announcing the demise of the Nook, with Microsoft taking over B&N’s huge digital library (more than 3 million books) and rolling it into the Windows Store repertoire. Perhaps there’s a platform switch in the works, with the Android-based Nook going through a radical makeover and casting its lot with Windows. Indeed, both possibilities could occur simultaneously.
via Deep discounts on Nook tablets may have Windows tie-in | Microsoft windows – InfoWorld.
I received my new Kindle three this week and have mixed feelings about it. I’m actually more disappointed in myself, than I am about the device. BI really like the form factor. The new E-ink is noticeably better, although I never had an issue with the Kindle 2. The navigation is much better and the buttons do not make the unknowing clicks. I haven’t fully tested out all the new capabilities but so far they seem to be something that I’m going to like.
What’s really got me miffed more than anything else is I can’t use my old cover with the new Kindle. For some inexplicable reason, Amazon decided to make the new Kindle incompatible with covers designed for the previous version. Even more confusing, is the fact that while this Kindle is smaller, the notches for the attachment hooks are farther apart. It seems to me that they went out of their way in order to sell more covers to existing Kindle owners. Yes, this only matters to folks who were early or relatively early users of the Kindle. You know the existing customers companies want to keep and make happy.
Of course, this should not be a big deal to me. I’ll spend far more for books than I spent on the Kindle and far more on the Kindle than I’ll spend on a new cover. But it IS a big deal to me. And I liked my old cover with Amazonkindle on it. I doubt I do that again.
So, I’m thinking there must be a reason for the change and the Kindle group at Amazon must have already answered this question. I’ll go online and find out why they did. Once I learn there’s a good reason, it’ll help me get over. If they do have this on their website, I can’t find it. In fact, I can even find any information about it searching on the web. Now I haven’t spent a lot of time on this nor am I going to, cause I’m miffed.
All in all, this was an excellent opportunity for Amazon to deliver an exceptional customer experience to a repeat customer. And they failed.
Okay, so be it around the house without my Kindle has really not been a problem. Can’t say that I really miss it that much, except books are in numerous places and it takes me a little while to find the one I’m looking for from time to time. I actually like holding a book, a little bit better than the Kindle. Although it’s not a big issue.
However, I just finished packing for a trip tomorrow and I’m already disappointed about the weight of my backpack. I like reading magazines in the paper form. Much better than reading them on the Kindle so I usually take one or two with me. That hasn’t changed. However, normally I can take many books often half a dozen or so that I’m currently reading or at least convince myself that I’m currently reading. However, on this trip, I’m down to two and already I’m limited on space and I’m certainly not be happy about the extra weight.
We’ll see what I think when we get back.